Your LiveGood Business Card: What to Put on It (and Where to Get One)
LiveGood Fans•
In a world of links and QR codes, the humble business card still does something digital can't: it puts your name in someone's hand. The catch is that most cards get glanced at once and tossed. Here's how to make a LiveGood business card people actually keep — and use.
Why a Business Card Still Matters
A card is tangible, memorable, and professional. It survives the moment a conversation ends and the phone goes back in the pocket. Hand someone a clean, well-designed card and you've done two things at once: made it easy to reach you, and signaled that you're someone worth reaching.
There's a practical reason too. When you meet someone in the wild — at the gym, after a class, in line for coffee — asking them to pull out their phone, unlock it, open a browser and type a URL is four steps of friction at the exact moment their interest is highest. A card is zero steps. You hand it over, they put it in a pocket, and the decision to follow up moves to a calmer moment when they're actually free to think about it.
Cards also do something links can't: they sit. A DM gets buried in a day. A card sits on a desk, in a wallet, on a fridge, in a car console. People find them weeks later and act on them. That delayed second look is where a lot of follow-up conversations actually start.
What to Put on It
Keep it simple and human:
- Your name and a friendly photo. People connect with faces, not logos. A photo also solves the "who was that again?" problem when someone finds your card three weeks later.
- What you do, in plain words. One short line is plenty. "Helping people feel better for less" beats a title nobody can decode.
- Your personal link. Send people exactly where you want them to go — not to a generic corporate page they'll bounce off.
- A QR code. So they can act the second they're curious.
- Clean LiveGood branding. Familiar colors and logo build instant trust and save you the explanation.
That's the whole list. Notice what isn't on it: a fax line, three social handles, a mission statement, or a list of every product in the catalog.
What to Leave Off
Clutter kills a card. Skip the long lists, the fine print, and anything that sounds like a pitch. Don't crowd it with claims or jargon — a card's job is to start a conversation, not finish one. White space is your friend.
Two specific things worth cutting. First, income claims of any kind. Beyond the compliance problem, they change how the card reads: from "here's a person" to "here's a scheme," and people file it accordingly. Second, multiple competing calls to action. If the card offers a website, a phone number, a QR code, an Instagram handle and an email address, you've handed someone a decision instead of a next step. Pick one primary action and let everything else be secondary.
Front and Back: Use Both
Give the front a clear hierarchy — name, photo, one line about what you do. Save the back for your link and QR code, or a single memorable line. Splitting it like this keeps each side calm and readable.
A useful way to think about it: the front answers "who is this?" and the back answers "what do I do next?" When you try to make one side do both jobs, both get crowded and neither lands.
Getting the QR Code Right
A QR code turns "I'll look it up later" into "let me scan that right now," but only if it's done properly. Three things matter.
Size. Print it at least three-quarters of an inch square. Smaller than that and older phone cameras struggle, especially in the dim lighting of a restaurant or a gym.
Contrast and quiet space. Dark code on a light background, with a clear margin around it. A QR code printed over a photo or squeezed against the card's edge is a code that fails half the time — and a failed scan is worse than no code, because it costs the person a small, public moment of frustration.
Where it points. Send it to the page you actually want people to land on. If the destination changes later, a printed code can't follow — which is a good argument for pointing it at a link you control rather than a campaign URL with a shelf life.
Then test it. Print one, scan it with your own phone, and scan it again with a different phone. It takes two minutes and it's the single most common thing people get wrong.
A Few Design Tips
- Stick to your brand colors and one or two clean fonts.
- Make the text big enough to read at arm's length — roughly 8pt minimum, and larger for your name.
- Leave breathing room around everything, especially near the edges. Trimming varies slightly, so anything closer than about an eighth of an inch to the edge risks getting clipped.
- Proofread your link and phone number twice, then have someone else check them. A typo on a printed card is expensive.
Actually Handing Them Out
A box of cards in a drawer does nothing. The affiliates who get value out of them do a few unglamorous things consistently.
They carry them. Not in a bag at home — in a wallet, a jacket pocket, a car console, a gym bag. The conversations that matter happen when you didn't plan for them.
They hand the card over at the end of a real conversation, not the start. A card offered before you've said anything is a flyer. A card offered after someone's asked a genuine question is a natural close: "here, this has my link on it."
And they keep the cards in decent condition. A bent, soft-cornered card that's been in a pocket for six months undoes the professional impression you paid for. A slim card holder is a small fix for that.
Where to Get Yours
You don't need a designer or a print shop. Our customizable LiveGood business cards let you design one right in your browser — pick a template, drop in your name, photo, link and QR code, and order it printed and shipped to your door. The LiveGood branding is already done for you, so you're adjusting a professional layout rather than starting from a blank rectangle.
If you'd rather skip the design step entirely, the standard LiveGood logo cards and the One Vision, One Mission cards are ready to order as-is. You can see the full range on the business cards page.
Frequently asked questions
How many business cards do I actually need? Most affiliates over-order on the first run. A box of 100 is plenty to start — it's enough to carry a stack for months, and it means a cheap reprint if you decide to change your photo or your link rather than sitting on 500 cards you've outgrown.
Should I put my phone number on it? Only if you're comfortable being called and texted by strangers. For most people the link and QR code do the job, and the phone number gets added later for the handful of contacts who've earned it.
What if my link changes? This is the strongest argument for pointing your QR code and your printed URL at a stable link you control, rather than a campaign-specific URL. Printed cards can't be updated, so a link that outlives any single promotion saves you a reprint.
Do I need a photo on my card? You don't need one, but it helps more than most people expect. A card with a face on it gets remembered as a person; a card with only a logo gets remembered as a company — and people follow up with people.
Vertical or horizontal? Horizontal is the safer default: it's what wallets, card holders and people's expectations are built around. Vertical stands out, which cuts both ways — it gets noticed, and it sits awkwardly in a stack of other cards.
The Point of the Whole Exercise
A great card won't do the talking for you, but it makes everything after the handshake easier. It's the difference between "I think I met someone who does that" and a name, a face, and a link sitting on someone's desk when they're finally ready to look.
If you want the rest of the picture — how the card fits alongside branded apparel, follow-up habits and being easy to find — read seven simple ways to promote your LiveGood business.
